For sponsors (or their ad agencies) who are providing artwork to Sawaddi Magazine, it must be in camera-ready form, marked with all instructions for color separation. Any necessary slides, transparencies, or color separation films must accompany the camera-ready artwork. Electronic files are also acceptable. Please read our instructions about file preparation. In addition, a printed sample of the advertisement should be included for comparison and verification. For sponsors who are unable to provide camera-ready artwork, Sawaddi can accomplish the ad design for a surcharge. Please communicate with your Sawaddi representative about this.

Advertising Artwork Specifications

Advertisement sizes:

• Trimmed, Finished page size 212.5 x 280 mm (Letter Size)
• Full-page maximum (no bleed + 10mm margins) 192.5 x 260 mm
• Full-page maximum (for bleed) 218.5 x 286 mm
• Half-page maximum (no bleed + 10mm margins) 192.5 x 120 mm
• Half-page maximum (for bleed) 218.5 x 146 mm

Electronic File Specifications:

For best results, please create and submit your finished ad according to the following specifications. A hardcopy proof must accompany the ad so we can confirm how it should look, with any CMYK colors specified on the printout if they are important (such as in a logo).

If you cannot provide your ad according to our requirements, we will be happy to create the ad for you. Just send us a printout or sketch of how you want the ad to look. Provide the text and original graphic elements (photograph prints, logos and/or slides) which we will scan and return to you later. We will assemble the ad using our fonts and your graphics. An additional fee of 25% for a one-time placement will be added to your invoice for this service.

File Format: All graphics and finished ad should be submitted in one of the following formats to obtain best results when printing in the magazine:

• EPS or AI at 300 ppi
• TIF at 300 ppi
• PDF files (Use the Press Option) must have all fonts embedded and compressed to 300ppi
• PNG at 300 ppi

Please understand that we cannot accept ads created in Microsoft Word (doc), Works (wks), Claris Works, or Publisher (pub) format. Graphic formats such as JPG, GIF, BMP  are not suitable for print, so we do not accept them.

SOFTWARE APPLICATIONS:

Ad should be designed at the appropriate/finished size in any of the following programs. For highest quality type at any print size, it is best to use a vector program:

• Adobe Illustrator CS (or earlier): Be sure to change all text to graphic format (create outlines) and save as EPS (with embed objects) or PDF for press, or export as TIF
• Macromedia Freehand 10 (or earlier): Be sure to change all text to graphic format (convert to paths) and save as EPS or PDF for press, or export as TIF

OTHER ACCEPTABLE SOFTWARE:

• Adobe Photoshop: Set document resolution at 300 ppi, create the ad at the correct size, then save as AI, EPS or TIF

GENERAL:

• Finished ad and graphics must be submitted in the appropriate color space: CMYK for color ads in Sawaddi.
• If you scan photographs to use in the ad, they must be scanned at 300 ppi at their final output size and saved as TIF.
• All solid black-and-white line art should be scanned at 600 ppi (1200 ppi is better) and saved as TIF or EPS.
• Files may be compressed using Stuffit, PKzip, Winzip or  another compression program.
• It is important that you include graphic elements (such as photos) as separate files when you submit your electronic advertisement.
• It can be helpful for you to also send along any fonts used in preparing the ad. Should we need to make corrections or changes to the text, this will save time.

SUBMITTING FILES: We are able to accept your electronic advertisement in PC or Mac format on Cd or DVD.

We hope you find this information clear and sufficient, but if you have any questions or concerns, please contact Joette Berkompas, Managing Editor.

Direct materials to Sawaddi Magazine

c/o American Women's Club of Thailand
72/1 Sukhumvit 38
Bangkok 10110 Thailand
Tel:(662) 712-3380/1  •  Fax: (662) 712-3919  •  Email: sawaddi@awcthailand.org

Deadlines and Dates

Advertising donation rates   Sawaddi main page

If you are interested in becoming a Sawaddi Advertiser or need more information, please contact the Managing Editor or email <sawaddi@awcthailand.org> or call (662) 712-3380/1.