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A glossy quarterly magazine, Sawaddi presents stories and artwork about the arts, crafts, history and culture of Asia and has been published under the auspices of the American Women's Club (AWC) of Thailand since 1962. Advertising donations subsidize the production and operating costs of Sawaddi magazine. If there were no advertisers, there could be no magazine. Proceeds are donated to educate Thai students and to assist various charitable projects supported by the AWC.
Sawaddi magazine is distributed to all American Women’s Club members and more than 130 subscribers worldwide. In addition, the magazine is distributed to local vendors, shops, Asia Book stores and airports throughout Thailand. We believe this additional exposure is beneficial to our advertisers.
Sponsorship Donation Rates /Advertising
(in Baht and subject to change)
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1 Issue |
2 Issues |
4 Issues/Annual |
| Premium Color Positions |
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| • Outside Back Cover |
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64,000 (SOLD) |
| • Inside Front or Back Cover |
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56,000 |
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| Color |
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| • Full Page |
12,000 |
22,000 |
40,000 |
| • Half Page |
8,000 |
15,000 |
28,000 |
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| Notes:
1. Payment Terms
- Accounts billed quarterly or annually with payment due
30 days from date of invoice.
- Annual (4 issues) sponsors are entitled to a 10% discount
for total annual payments in advance or within 30 days of
invoice date.
- Make checks payable to Sawaddi Magazine.
2. Artwork produced by Sawaddi for 25% additional of first-time insertion rate.
3. Advertisers in Sawaddi receive complimentary ad space in the monthly AWC newsletter. |
Advertising Artwork Specifications
For sponsors (or their ad agencies) providing artwork, it should be in camera-ready form, marked with all instructions for color separation. Any necessary slides, transparencies, or color separation films must accompany the camera-ready artwork. In addition, a printed sample of the advertisement should be included for comparison and verification. For more details, please read Electronic File Specifications.
For sponsors who are unable to provide camera-ready artwork, Sawaddi can accomplish the ad design for a surcharge. Please communicate with your Sawaddi representative about this.
Advertisement sizes:
- Trimmed, Finished page size 212.5 x 280 mm (Letter Size/A11)
- Full-page maximum (no bleed + 10mm margins) 192.5 x 260 mm
- Full-page maximum (for bleed) 218.5 x 286 mm
- Half-page maximum (no bleed + 10mm margins) 192.5 x 120 mm
- Half-page maximum (for bleed) 218.5 x 146 mm
Deadlines and Dates
| Issue |
Space Reservation |
Artwork Due Date |
Publication Date |
| 1st Qtr |
October 1st |
November 15th |
January 6th |
| 2nd Qtr |
January 5th |
February 15th |
April 1st |
| 3rd Qtr |
April 1st |
May 15th |
July 1st |
| 4th Qtr |
July 1st |
Aug 15th |
October 1st |
Sawaddi main page  Download as PDF
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